H&M
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H&M Promotion strategy
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Reference
http://ivythesis.typepad.com/term_paper_topics/2008/02/hm.html#ixzz1qAKftldy
http://www.sourcewatch.org/index.php?title=H%26M_Hennes_%26_Mauritz_AB
http://en.wikipedia.org/wiki/H%26M
http://www.hm.com/gb/
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