H&M Promotion strategy

H&M spend many effort on promotion, no matter the outdoor advertising, direct market - H&M Magazine, They also invite the press even the famous blogger in HK.

http://www.popbee.com/ is a local fashion blog, the web master POPBEE
updated the fashion blog every day, and showing the lastest fashion news around the world. However, she is not the reporter. The fashion news is typing by her preference.

H&M is very clever to invite her to join the Collection preview, as she will show out the special picks of the lastest collection, also some photos. Word of mouth is a powerful tool in promotion strategies.

Promotion/Communication

To promote the company and its product, the company will use video advertisements, print advertisements and the concept of e-marketing. These promotion and communication strategy will tend to meet the consumers form different places everywhere, especially those target markets or the consumers in the working place (See Appendix 3).

Moreover, since the trend in the market place today is the usage of e-marketing, the company will provide a website that any client can access. The use of the Internet is changing high-tech marketing overnight while different industries have been trying to use it as part of their marketing strategy. It does not only reconfigured the way different firms do business and the way the consumers buy goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used by different business organisations around the world. It is defined as the process of achieving marketing objectives through the use of electronic communications technology. Smith and Chaffey (2001) have provided a 5Ss’ mnemonic for how the internet can be applied by all business firms for different e-marketing tactics. These 5S’s are selling, serve, speak, save and sizzle.

E-marketing is also known to be the online marketing strategy utilised by different company whose objective is to be the best company in their field. Thus, the H&M will create its own website (www.hm.com). The main objective of utilising e-marketing strategy is to keep in touch to different internet users to be able to attract more clients and consumers. All in all, through the website, whether the user is a customer, employee, stockholders, vendors, retailers or end customers, the true strength of e-marketing is acceleration of the business portfolio.